Marketing Funnel
CPL: Cost per Lead
Customer Journey
Customer Lifetime Value
PPC: Pay per Click
USP: Unique Selling Proposition
Lead Management
Lead Scoring
Lead Nurturing
SEO / SEA
MVP: Minimum Viable Product
Wasserloch Strategie
Buyer Persona
Cross-Selling
Upselling
Landing Page
Value Proposition
Lead Magnet
CTA: Call to Action
Canvas-Strategie
Limbisches Modell
Marketing Qualified Lead/Sales Qualified Lead
Affiliate-Marketing
SWOT-Analyse
Blue Ocean Strategie
AIDA-Modell
CRM-System
STP-Modell
Product Life Cycle
Push- und Pull-Marketing
BCG-Matrix
ABC-Analyse
Break-Even-Point
Guerilla Marketing
Gießkannenprinzip
Go-To-Market-Ansatz
Kundenorientierung
Marketing-Mix
Me-Too-Strategie
Channel-Partner-Vertrieb
Worst-Case-Szenario
Primacy-Recency-Effekt
Mere-Exposure-Effekt
Information Bias
Halo-Effekt
Social Proof
Testimonial
Künstliche Verknappung
Ankerpreis
Konsistenzprinzip
Foot-in-the-door-Taktik
